Designers are always told to follow the principles of visually-pleasing websites. Not only this, good design not only looks good, it is the hidden tool that makes your branding and marketing shine in order to help your brand develop further and deliver critical results.
Here are a few things you should keep in mind while designing your brand’s image, products, web portals and search engine results pages.
- First Impression Matters A Lot
Visual appeal strikes first – always! The user firstly sees the key elements in your website like the colours used, typography and what images are selling the product or service.
Your design should have a perfect mix of all these elements but never be irrational and chaotic just to grab a customer’s attention.
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- Web Design Marketing
If you want your customers to stick around and visit your website again, show them something unique. Great visual on the homepage and effective content is all that is needed. Design the content in such a way that it persuades the client to make a call-to-action and reinforce their trust in your brand.
Use corporate social responsibility (CSR) techniques to attract attention. A feel-good factor always strikes the right chord.
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- Create Loyalty And A Feedback Chain
Your design should force (amicably) the user to become a loyal and unrelenting user of your brand. Establishing a personal connection is key! Encourage feedback from them and also make a design scheme that makes your brand easily recognizable.
Just like Apple’s logo – the half-bitten apple has nothing to do with the business, but it makes the brand unique and recognizable worldwide by any kind of audience. Stick to a particular voice and message always that is what emanates a great visual experience.
- Easy To Use
- Weave Everything Around A Particular Concept Or Story
Your design should sell and market, but it should also have visuals that can be told and remembered for ages, for e.g. the Super Bowl ads of Budweiser beer. Each ad revolves around a golden retriever dog which has no relation to beer, but the feel-good factor and an endearing story helps to sell the product.
These are some basics you should always keep in mind while getting a website made or making one yourself. If you are in need of a website for your brand contact us for helping sell your idea in a clear and concise manner. We are a website development company in Dubai that makes designs that are prominent and easy to use. If you are looking for a Website Designing Company in Dubai for your brand’s requirements, get in touch with us now!