With thousands of products and massive content, it is a challenging task for an e-commerce site to attain great SEO results. Apart from proper usage of keywords, there are several other factors that increase traffic and deliver great rankings. Listed below are simple SEO tips for having a successful e-commerce portal:
Unique Title Tags
For best SEO results, each page of the e-commerce portal should have a unique & a descriptive title tag. Care should be taken not to repeat the same title tag on multiple pages of the site. Further, it is advisable to create a tag which is specific to the product on that page. For expert guidance & tips, one may avail the services of a reliable Website Designing Company Dubai.
Companies should also remember to incorporate original text for product descriptions. Site pages having zero or minimal text will not fare well in search rankings. Similar products should also not display duplicate or repetitive descriptions. For advice on how to showcase text for products, one mat contact Web Solution Centre, a premier website designing company in Dubai, which holds a vast experience & expertise in crafting stunning websites for varied industries.
Statistics reveal that customer reviews encourages the number of sales. Apart from contributing in SEO, such reviews also enhance the likelihood of a purchase from an online visitor. It also adds more content to the product page and increases the probability of better search rankings.
Using rich snippets on the search results page is another way of attracting customers. These rich snippets can display valuable information such as product rating, customer reviews, product price, and more. For setting up of this feature, one may contact a reputed Website Designing Company in Dubai.
Although meta descriptions don’t really help in improving search rankings, but they do encourage the visitor to click on the link. A well-written description will inform the viewer about the content of the page. If the company does not write any meta description of its pages, then they automatically get generated on the results page.
All of the above-mentioned pointers are realistic and easily achievable. By following these simple tips, one can definitely make a mark in the e-commerce realm.