Monthly Archives: January 2015

Components of a Successful & Effective Online Marketing Strategy

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While devising an online marketing strategy, an organization should first consider its business goals and accordingly implement the best suited tools. The three most essential aspects that contribute towards a successful strategy are great web design, excellent SEO practices, and advertising on social media.  Below is an insight on these tools and how they create a positive effect on an organization’s marketing & sales targets:

Web Design

There is no denying that a visually stunning web design attracts visitors. Great graphics, easy navigation, high-quality content, and fast download speeds, are some of the essential factors required by a site which aims to sell products or services to its customers. For creating gorgeous and technically flawless web designs, one may contact a reputed website designing company in Dubai such as Web Solution Centre which has a rich talent pool of designers and technicians.

Search Engine Optimization (SEO)

A wonderful looking site is of no use if customers can’t find it on the web. An outstanding SEO service ensures that the site attains high search rankings and increase in traffic. An expert website designing company Dubai can help in selecting the appropriate keywords and phrases that are competitive and worth optimizing.

 Social Media

For creating a word-of-mouth recognition or undertaking a viral publicity campaign, one can adopt social media practices. For expert tips & guidance, one can avail the services of a reliable website designing company in Dubai.

One should always remember that it is important to create a right mix of all the above-mentioned tools. If an enterprise focuses only on graphics of the site, then it may have an appealing site, but it may be hard for customers to search it on the internet. Again, if an organization diverts all its energies only towards optimization, then the site may become search-engine friendly, but may not attract customers who wish to purchase products. Further, focusing only on social media may not deliver the expected return on investment.

Hence, it is imperative to adopt a coherent internet marketing strategy that would incorporate all the essential elements and aid in achieving the business objectives of the organization.

Essential Steps For Planning a Web Design

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Designing a website doesn’t simply coding, creating layouts, and using bright color combinations. To achieve a successful & profitable web design, one needs to undergo several steps during the planning stage itself. Organizations which do not have much exposure in this domain, may contact a reputed website designing company in Dubai to get a fair idea about the entire process of developing a website. Below is an insight on the primary aspects to be analyzed during the planning phase:

Determining the Purpose of the Site

The first step while planning a web design is to determine what one needs to accomplish through the site. Does the company wish to sell products & services or does it want to build a brand name in the market? Once the organization decides the centric purpose of the interface, it can proceed to consider other essential factors required for the web design.

Deciding on the specific goals

The company also needs to determine whether the website will run on a long term or short-term basis. Accordingly, the budget and resources need to be fixed. The organization may opt to build the website by using its in-house team of designers & technicians. Alternatively, it may also hire an expert website designing company in Dubai, such as, Web Solution Centre, which holds a vast experience in developing web designs.

Incorporating Marketing Strategy

While designing a website, one should also ensure to incorporate the company’s marketing strategy. Factors to be taken into consideration include defining the target audience, planning ways for promoting the site, social media marketing, and many more.

Structuring a Captivating Layout

This ensures increased traffic and enhancing the visibility of the site in the online world. It involves considering a variety of aspects such as user-friendly & search-engine friendly interface, proper navigation, adequate optimization of site, and much more. For tips & guidance on creating a clean & efficient layout, one may avail the services of a reliable website designing company Dubai.

By carefully analyzing and implementing the above-mentioned steps, an enterprise can easily build a site that is functional, effective, and productive.